WAA in trouble
I recently wrote an article slamming WAA standards for web analytics. In part I did it to stimulate a debate, and I expected most responses to be negative and defend the WAA. To my surprise the...
View Article5 Reasons to Join the Web Analytics Association
Yes, I am a founder of the WAA. I formed it with Jim Sterne and Bryan Eisenberg in the far distant past--before Google Analytics! Before Facebook! Before Twitter! Back then it was the former CMO of...
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